50,000 trees for Planter de l’air pur

The Planter de l’air pur (Planting Fresh Air) program planted its 50,000th tree at the Triolet School in Sherbrooke last June.

This initiative, launched in 2009 thanks to the commitment of André Gravel, a Forest Engineer at the Windsor Mill, and Ken Dubé, another local forest engineer, aims to raise youth awareness of nature, the environment and the forest, while helping them raise funds for a school trip.

André and Ken have led the project since its inception. This year, in addition to obtaining $6,000 in financial support from Domtar, the program also benefitted from the contribution of several fellow forest engineers from the Fiber Procurement Department at the Windsor Mill, who devoted significant time to training and encouraging the youngsters who did the planting.

Since 2009, 50,000 trees have been planted thanks to the hard work of some 150 young “reforestation experts”. In 2012 alone, 4,000 metric tons of CO2 were neutralized thanks to the planting of 20,000 trees. That amounts to emissions equivalent to those produced by 1,000 cars over the span of a year.

In the spring of 2013, the project will launch into its fifth year…. with the aim of planting its 75,000th tree!